Emphasis on knowing where and who your renewable energy is coming from
Knowing where your service is coming from also helps build community, connection and appreciation. To that end, the energy company Minna Denryoku operates on the idea of “kao no mieru denryoku,” or energy that makes clear who your energy is coming from. Located in Tokyo, Minna Denryoku was established in 2011, sometime before Japan deregulated its energy market. Minna gets clean energy from local suppliers and posts their pictures and introductions on the company’s website.
Similar to Hummingbird Electricity, Minna also donates a portion of customer bills to support energy suppliers and local businesses. Customers also get access to special events, seminars and more. One of Minna’s notable activities is its Yoko Yoko Project, which connects Yokohama Town in Aomori Prefecture with the more well-known Yokohama City. Energy generated in Yokohama Town is used to meet the greater energy needs of Yokohama City.
Originally published on Zenbird.Media.
