Enter the E has adopted a made-to-order model, ensuring clothing is produced only after an order is placed. This approach prevents overproduction, reduces waste, and minimizes the risk of unsold garments ending up in landfills.
The brand uses GOTS-certified organic cotton and Tencel, both chosen for their lower environmental impact and traceability. This commitment to certified organic materials underscores Enter the E’s dedication to sustainable sourcing and transparency.
Enter the E avoids plastic in its garments, including lining, buttons, and tags, opting instead for environmentally friendly materials. The brand also employs rare digital printing machines in Japan to create original prints without dye pollution, demonstrating a commitment to reducing harmful chemical waste, a significant issue in the fashion industry.
The garments are sewn domestically, supporting local craftsmanship, reducing the carbon footprint, and ensuring fair and ethical labor conditions.
Tomomi Uetsuki, founder of Enter the E, designs garments with classic silhouettes and quality materials to ensure longevity. This ‘slow fashion’ approach encourages consumers to invest in fewer, high-quality pieces to cherish rather than frequently buying and discarding clothing.
Uetsuki aims to create clothing that helps consumers feel confident and comfortable, enabling them to reconnect with their values and make more ethical choices. Her vision aims to transform the entire industry into one that is environmentally friendly and ethically responsible.
Look out for Enter the E’s “TEN” series, an award-winning line that promotes the value of “wearing an item for ten years is cool” and strives to shape the next decade of fashion as a sustainable alternative to fast fashion.
Details
(updated 25 Nov 2024)
| Brand name | Enter the E |
| Genre | Fashion |
| Website | Homepage |
| Address | Online store here |
| Google Map | – |
| Contact Info | Contact Form |
| Opening Hours | – |
| Instagram Account | |
| Parking | – |
| Children-friendly | – |
