1. A brand reaching beyond a nation’s border to better others’ lives.
  2. Understands circularity and implements ideas to extend material lifecycle.
  3. International brand, making their repair services and their remake series available.

SOC 3★: Supporting the livelihoods of Bangladeshi craftspeople through fair trade
Circularity: Repair, Remanufacture
(About Sustainability Impact score)

Fair Trade brand that repairs bags and remakes old ones into new products

Motherhouse is a Japanese bag label dedicated to promoting the potential of developing countries. With a focus on ethical manufacturing in Bangladesh and Nepal, the company creates unique, heartwarming products from materials exclusive to each region, such as jute, leather, silk, and cashmere.

However, Motherhouse believes that their responsibility as creators goes beyond just selling and disposing of their products. That’s why they launched two new projects, “SOCIAL VINTAGE” and “RINNE,” in July 2020. The goal of these projects is to collect old products and give them a new life as valuable items.

“SOCIAL VINTAGE” offers three services after a customer has purchased a bag: care to maintain its condition, repair for frays and tears, and recovery, where old bags are collected and transformed into new products under the “RINNE” series. If a customer participates in the collection process, they will receive 1,500 yen worth of points for future purchases and an additional 1,000 yen worth of points can be donated to public health initiatives in developing countries.

“RINNE” is a new product made from leather bags collected through “SOCIAL VINTAGE.” The name, meaning reincarnation and circulation, represents the goal of the project. Yamaguchi, the representative and chief designer of Motherhouse, aimed to create a design that would give customers a sense of new life at an affordable price, using salvaged materials.

The inspiration for this project came from a customer who had many Motherhouse products but felt like they needed something new. Instead of proposing new products, Yamaguchi wanted to breathe new life into existing materials and create a brand that customers could connect with, even during difficult times like the pandemic. In collecting old products, Motherhouse discovered letters from customers with their emotions, providing motivation for the design process.

Motherhouse values communication and connection with its customers, which is what makes this project possible. Despite the challenges posed by the pandemic, Motherhouse continues to think deeply about what they can do to create a more sustainable and circular system. “SOCIAL VINTAGE” and “RINNE” are a result of this dedication to communication and connection with customers.

Originally published on IDEAS FOR GOOD.
Shared content from Zenbird Media.


(updated 10 Feb 2023)

Genre Bags, Jewelery, Ladies, Mens

Homepage (EN)

Homepage (JA)

Homepage (TW)


With more than 40 stores worldwide (over 30 of them in Japan alone,) it is difficult to list all here. Please refer to the complete store list here:

Store List (EN)

Store List (JA)

Store List (TW)

MOTHERHOUSE also has online stores for your convenience.

Google Map Please refer to store list.
Opening Hours Opening hours differ from store to store.
Contact Contact directory
Instagram Account
Facebook Account Facebook URL
Twitter Account Twitter URL

More Fashion Brands

Maito Design Works

Maito Design Works

WHAT WE LIKE Displays expertise in plant-based dyeing. Hold workshops to share the benefits of plant-based dyeing. Continuance of a Japanese traditional. SOC 2★: Focus and contiuance of traditional Japanese plant-based dyesENV 1★: Dyes are plant-based, having minimal...



WHAT WE LIKE Born with the aim of cleaning and beautifying Pasig City in Philippines. Doubles as employment and creating income for people, ensuring fair pay to workers. Same income helps Filipino children receive an education too. SOC 3★: Fair trade drives fair...



WHAT WE LIKE Promotes the democratization of fashion. Overcoming any physical obstacles regarding fashion through customization. Works with hospitals to make more fashionable hospital clothes! SOC 3★: One of the leaders in creating inclusive...



WHAT WE LIKE Gives customers the most important gift: time. Adds value to clothes circulation with pro-stylists. Continual expansion of clothing range, increasing customer choice. SOC 2★: Re-envisions a sharing economy for fashionENV 1★: Circulation of fashion creates...