WHAT WE LIKE

  1. Seeing value in discarded materials, like coffee grounds and plastic containers.
  2. Promotes awareness in consumer’s role in food production.
  3. Aims to work to bring the same circularity to restaurants and cafe.

SOC 2★: Encourages consumers to rethink value and waste
Circularity: Repurpose
(About Sustainability Impact score)

Helsinki-no-ko, a unique cultivation kit developed by the Finnish startup Helsieni, is looking to introduce Japanese consumers to the wonders of homegrown mushrooms. Made for anyone wanting to enjoy mushroom cultivation at home, this kit offers the experience of growing fresh mushrooms while promoting a sustainable lifestyle.

Helsinki-no-ko makes clever use of coffee grounds, a resource that is often discarded as waste. The Helsinki-no-ko kit allows Japanese consumers to grow mushrooms easily by reusing coffee grounds as a growth medium, thereby reducing food waste and supporting the idea of a circular economy. Moreover, the kit encourages the use of common household plastic containers as makeshift planters, emphasizing the use of available resources.

Founded with the philosophy of minimizing unnecessary consumption, Helsieni’s initiative is about creating value from the overlooked and finding sustainable solutions that fit into everyday life. The company hopes to inspire consumers to discover the value in things they might otherwise throw away, and wants their customers to appreciate that sustainability does not require drastic changes.

Details

(updated 12 Nov 2024)

Brand name Helsinki-no-ko
Genre Lifestyle
Website Homepage (Japanese)
Address Online Store
Google Map
Contact Info Contact Form
Opening Hours Online Store
Instagram Account Instagram Account
Facebook Page Facebook Page
Parking
Children-friendly Yes