Helsinki-no-ko makes clever use of coffee grounds, a resource that is often discarded as waste. The Helsinki-no-ko kit allows Japanese consumers to grow mushrooms easily by reusing coffee grounds as a growth medium, thereby reducing food waste and supporting the idea of a circular economy. Moreover, the kit encourages the use of common household plastic containers as makeshift planters, emphasizing the use of available resources.
Founded with the philosophy of minimizing unnecessary consumption, Helsieni’s initiative is about creating value from the overlooked and finding sustainable solutions that fit into everyday life. The company hopes to inspire consumers to discover the value in things they might otherwise throw away, and wants their customers to appreciate that sustainability does not require drastic changes.
