NIPPONIA is a lodging facility brand where you can experience the disappearing original landscape of Japan. NIPPONIA revitalizes and provides local food and lifestyle culture from vacant old private homes and cultural assets.
For example, in Nara Prefecture, they operate an inn renovated from the oldest soy sauce warehouse. The warehouse has such a long history, including a record of having offered soy sauce to the royal family before World War II, and they still preserve the room used for entertaining the royal family, which gives visitors a sense of history.
Additionally, they resumed brewing soy sauce at the same time as the opening of the accommodation, which had been discontinued for 70 years, so visitors could immerse themselves in the culture of brewing using the five senses, for instance, the smell of yeast.
Also, NIPPONIA aims to create sustainable endogenous industries with local characteristics to connect the region for the next hundred years. Hence lodging is run entirely by locals, and locals prepare meals with local ingredients, so visitors can contribute to the industrial revival of the area and support the economy while actually interacting with the locals.
There are 31 lodging locations throughout Japan so far, and the number of them continues to increase.
