Enter the E is an ethical fashion brand and select shop dedicated to promoting sustainable practices within the apparel industry. It embodies sustainability in multiple ways, focusing on ethical production, minimizing waste, and promoting thoughtful consumer habits....
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Bé-A
Japan’s innovative period shorts that can completely replace pads Imagine if women and girls could wear special underwear during their periods without the need for pads, tampons or cups. This would save money, reduce waste and alleviate the stress of feeling...
Helsinki-no-ko
Helsinki-no-ko, a unique cultivation kit developed by the Finnish startup Helsieni, is looking to introduce Japanese consumers to the wonders of homegrown mushrooms. Made for anyone wanting to enjoy mushroom cultivation at home, this kit offers the experience of...
HOZUBAG
HOZUBAG upcycles used paragliders into unique, eco-friendly bags. Paragliders are known for their durability, but are still discarded after a few years once they no longer meet safety standards. Instead of letting these materials go to waste, HOZUBAG collects and...
NIKKO COMPANY
Nikko leading the support for restaurant sustainability Nikko Corporation is a long-established fine porcelain manufacturer founded in 1908 and based in Ishikawa Prefecture, and is serious in a transition towards a circular economy model for its tableware. Renowned...
land down under
land down under's “Remade in Japan” establishes circular fashion The fashion industry has been perceived as a “polluting industry” due to the large amount of resources to manufacture clothing. For this reason, there is a growing awareness of recycling resources by...
kelluna
Japan’s sportswear brand “kelluna.” inspired by Sri Lankan women’s self-love In recent years, Sri Lanka, where the political situation has been unstable due to the serious economic crisis, has repeatedly held demonstrations demanding the resignation of the government...
buøy
Saving marine life with snazzy buøy trays made with ocean plastic waste If you’re looking for one-of-a-kind items to add to your home decor or general goods collection, “buøy” might be a perfect choice for you. Colorful and appealing trays and coasters made in Japan...
SOLIT!
A fashion brand that makes fashion inclusive for all In recent years, initiatives related to diversity have been under active discussion worldwide. In the area of design, there is a search for ways to make design easy to use for people of various backgrounds. For...
airCloset
The zero-waste fashion service with professional stylists for you “airCloset” is a service that provides a circular system of sharing clothing, allowing them to be passed from one person to another who wants to wear and cherish them for as long as possible without...